Tesla Motors has responded to my “It’s a Brick” post with a blog post of their own, “Plug It In”. I’m genuinely very glad to hear that the Model S and Model X are apparently going to be substantially less prone to “bricking” than the Roadster.
Unfortunately, the rest of Tesla’s response has…
That response and corporate belief structure isn’t that surprising if you consider they’re in Silicon Valley. Thus the response is primarily because they’re nerds.
Nerds are obsessed with rules. Consequently, in the Valley and Bay there’s a wide-spread belief there that there is a Right Way to Do Things. Follow the process and you’ll get an IPO. Or funding. Or access to the next gig at the very least.
So obviously you need to do it right. Plug it in. They’re telling you the rules you don’t have to figure it out yourself! In their world where it’s so hard to Do Things the Right Way (start a business, get customers, get funding) it’s probably aggravating when they explicitly tell the customer the Right Way (always plug it in, no extension cords) and you don’t do it.
From a nerd’s point of view, it really is your own fault if you don’t follow the rules.*
* For the record, I’m not implying everyone in Palo Alto is an antisocial nerd, just that Asperger’s Syndrome is the prevailing culture.